9ZERO1: FROM PAST TO FUTURE

Replay presents a new interpretation of its iconic 9zero1 model, bringing it from past to future with a new and contemporary version. This ‘90s garment marked the history of the brand; initially designed for men, it has evolved over time to become an across-the-board garment for all genders and for all ages, with its characteristic straight and comfortable fit and emphasis on the original branding. Replay’s historic archive becomes the means to reach the hearts of those already know and love the iconic design as well as those who are new to this multi-generational pair of jeans.

9ZERO1: FROM PAST TO FUTURE

Replay presents a new interpretation of its iconic 9zero1 model, bringing it from past to future with a new and contemporary version. This ‘90s garment marked the history of the brand; initially designed for men, it has evolved over time to become an across-the-board garment for all genders and for all ages, with its characteristic straight and comfortable fit and emphasis on the original branding. Replay’s historic archive becomes the means to reach the hearts of those already know and love the iconic design as well as those who are new to this multi-generational pair of jeans.

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REPLAY QUALITY GUARANTEED

High waist, upper fly button and many other details are all part of the Replay Quality Guaranteed, as emphasised by the original branding. The five-pocket is available in four colours — dark, medium, light and black — with classic denim washes. There is also a matching jacket to complete the total denim look.

The arrival of the product in store will be supported by the launch of a massive advertising campaign with many stars involved, including Usain Bolt, Martin Garrix, Marco Verratti, Beauden Barrett and the All Blacks, Amelia Gray, Maye Musk, Leni Klum, Paulo Dybala and the football teams of PSG, Bayern Munich and Ajax. All the Replay 9zero1 ambassadors have joined forces in this campaign, creating a single organic tone of voice that appeals to all generations and moves easily between the worlds of sport, music and fashion.

REPLAY QUALITY GUARANTEED

High waist, upper fly button and many other details are all part of the Replay Quality Guaranteed, as emphasised by the original branding. The five-pocket is available in four colours — dark, medium, light and black — with classic denim washes. There is also a matching jacket to complete the total denim look.

The arrival of the product in store will be supported by the launch of a massive advertising campaign with many stars involved, including Usain Bolt, Martin Garrix, Marco Verratti, Beauden Barrett and the All Blacks, Amelia Gray, Maye Musk, Leni Klum, Paulo Dybala and the football teams of PSG, Bayern Munich and Ajax. All the Replay 9zero1 ambassadors have joined forces in this campaign, creating a single organic tone of voice that appeals to all generations and moves easily between the worlds of sport, music and fashion.

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9ZERO1 COLLECTION