Replay and Fedez present the NoGodz by Replay capsule collection
Replay is pleased to announce their collaboration with Fedez, one of Italy's most influential rappers and record producers, who will design an exclusive capsule collection under the “NoGodz” brand for the 2016/17 autumn/winter season.
The collection is bound to reflect the artist's free-spirited personality, flippant and ironic at the same time.
Technology, military prints and tribal vibes blend together to create T-shirts and sweatshirts that feature vibrant, high-impact designs. Evoking Native American fabrics, textures clash provokingly with military and technology-inspired designs, as if to symbolise a revenge by redskin tribes. A powerful style and vibrant colours - true to the rapper's taste - come together in a unique combination of charming ancient arts and modern high-tech elements.
One of the most striking of the seven designs featured in this collection is Thunderbird, a giant raptor that epitomises Native American mythology, with a futuristic twist.
After the first launch in October, the collection will be expanded with new, original designs in December.
Matteo Sinigaglia, CEO of Fashion Box SpA, said: “Music has always been an inspiration for Replay, as well as a key point of contact with the youth; over the years, it has driven our brand by fuelling our creativity, our rebellious spirit and our passion.
This synergistic collaboration with Fedez has enabled us to continue on this path.”
“Working with Replay allowed me to express my personality and give free rein to my creativity. It was a different, very positive experience” said Fedez.