REPLAY AND AJAX

EXTEND COOPERATION UNTIL 2027

Ajax and Replay have extended their partnership. Replay has been Official Sponsor of Ajax since 2020 and with this interim extension will remain so at least through 2027. Replay dresses the players of Ajax and Ajax Women when they are on their way to matches, as well as the Ajax board and representatives

Menno Geelen, Commercial Director of AFC Ajax: "This brought forward renewal and long-term extension shows a lot of confidence, for which we thank Replay. When announcing our partnership, Replay spoke about the international family we were included in, along with PSG and All Blacks amongst others. We fully recognize this family feeling and our partnership already feels very familiar."

Matteo Sinigaglia, CEO of Fashion Box SpA (Replay's parent company): "The hospitality in the Johan Cruijff ArenA, the way new collections are brought to the attention on the (still growing) social channels and the involvement of players and management: Ajax is of high quality on many levels. That is what we strive for as well. The partnership we entered into a few years ago turned out to be a great choice, we therefore look with great confidence to a longer joined future."