Our journey to safeguard People and the Planet

Since 1981 we have been designing and manufacturing casual wear for all ages and today we are represented in more than 50 countries under our own brand name.

The authenticity of Italian design, high quality materials and innovative flair are part of our history and over the years have driven the evolution of the product that most represents us and most embodies the need for change in the world of fashion: jeans.

Replay jeans - like all our garments - are not created to last just one season, but are designed to blend with the body of the person who buys them and to be treasured over the years among the clothes we use most.

We began with jeans and a reflection on the value of what we produce and what we buy in order to take the first steps to make our production more sustainable, and today we are working on a long-term path towards becoming a leader in sustainable casualwear in Europe.

Reducing our impact with new processes and materials and redesigning our commitment by extending social and environmental responsibility to our suppliers, all while preserving the style and high quality of our products, these are the pillars on which we base our path for the future.

How to wash Replay jeans

Replay jeans should be washed as little as possible in order to preserve both colour and shape over time. In doing so, you will also reduce your water and energy consumption and therefore your impact on the environment.

Here are a few simple tips for successful washing:

• turn the jeans inside out and close all buttons and zipsto reduce the risk of tearing or fading in the washing machine, and to avoid whitish streaks during the spin cycle that are difficult to remove
• the first time you wash your jeans,do not put them in the washing machine together with whites or delicates
• to avoid colour fading that will damage the rest of your laundry; as a general rule, always wash your jeans together with similarly coloured garments
• do not overload the washing machineas this could make the spinning process less effective
• if available on your washing machine, use thewashing programme dedicated to denimotherwise,wash jeans in cold wateror at a maximum temperature of 30° (depending on the label) as high temperatures can compromise the performance of denim
• use a mild detergent in liquid formand never use bleach or fabric softener; capsule or powder detergent is not recommended as it can leave white marks on denim

How to dry Replay jeans

Let your Replay jeans dry by just laying them on a flat surface. Using a tumble dryer is strongly discouraged, but - if unavoidable - choose the lowest setting and finish drying on a drying rack.

How to iron Replay jeans

Denim should never be ironed, but – if required – it is advisable to use an iron with a high temperature and ample use of steam.

What to do between washes

The most important element is allowing your Replay jeans to breathe between washes to rid them of odours and bacteria. For this reason, too, we recommend hanging them in the wardrobe using the belt loops instead of storing them rolled up in a drawer.
If there are any small stains, you can use a damp cloth or an old toothbrush together with mild soap instead of resorting to machine washing.