Replay Fidelity Cards



What is the “JUST FOR FRIENDS” initiative?

Fashion Box S.p.A. (“REPLAY”), with registered office in Via Marcoai, 1 - 31011 Asolo – Hamlet Casella TV - Italy, VAT number 03676290269, makes available to Clients wishing to join the "JUST FOR FRIENDS" initiative, discounts, benefits and services at any participating REPLAY STORE.

An updated list of participating STORES can be requested by sending an email to customer-service@replayjeans.com.

To take advantage of these benefits, it is necessary to become holders of the "JUST FOR FRIENDS Card" (hereinafter also referred to as the "JFF Card").

The issuing and use of the JFF Card are governed by these Regulations.

The activation of the JFF Card, according to the methods specified below, constitutes Client's acceptance of these Regulations.

These Regulations can be browsed on www.replayjeans.com.

Who can join the initiative?

Only Clients aged 16 or over can join the initiative, according to the registration and procedures specified below.

The JFF Card is personal and cannot be transferred.

The JFF Card is for private and non-commercial use only.

What is the procedure to obtain the JFF Card?

The JFF Card is issued to the Client in paper format directly at the point of sale by the counter clerk.

The registration requires as mandatory data the first name, surname, date of birth, and e-mail address of the Client. Non-mandatory data may be provided as follows: postal code, city, physical address, province, country and telephone number.

In order to enjoy the benefits of the JFF Card, it is also mandatory for the Client to accept these Regulations and to acknowledge the Privacy Policy, with express consent to the use of the data provided.

Finally, to activate the JFF Card, the Client must confirm his/her e-mail address within 30 days from the date of the validation request.

The JFF Card handed out to the Client can be immediately used, associating it with a possible purchase, but this purchase is considered valid for the purposes of crediting points only when the JFF Card is activated. The date of registration to the program will be the date between the date of first purchase and the date of activation, whichever is the earliest.

How does the JFF Card work?

To be entitled to receive points, the Client must identify himself/herself before issuing the receipt by presenting his/her JFF Card, or by specifying his/her surname, first name and email address as issued for the activation of the card.

Failure to identify the holder of the JFF Card according to the procedures described above will not allow the loading of points, and the loading will not be possible at a later time. In case of nonactivation as specified above through confirmation of email address, the points will be lost and it will be necessary to visit a point of sale to activate a new JFF Card.

The Client may at any time know his/her point balance by requesting it at any participating REPLAY STORE.

The points will be loaded and calculated by the system every day. In case of technical issues they can be loaded within a longer period, up to a maximum of 15 days.

What are the benefits of the JFF Card?

The Client may benefit from numerous discounts, promotional events, prize draws, and special initiatives that will be properly advertised and notified from time to time.

In particular, when the Client reaches 800 points, he/she is entitled to a gift coupon of EUR 80 to be spent at any participating REPLAY STORE.

The coupon can be used only in a single instalment from the purchase subsequent to the one that led to the issuing of the coupon, for an amount equal to or greater than the coupon's value.

The points will be valid for one year from the date of the last purchase made. Thus, the Client in order not to lose the points accumulated must make at least one purchase in the year calculated from the date of the last purchase.

The JFF Card may be voided and replaced by a PREMIUM Card, when the objectives set for the issuing of the latter are achieved, as specified in the PREMIUM FRIENDS Regulations.

Moreover, the Client the day prior to his/her birthday, the day of his/her birthday, and the day after his/her birthday shall have the right to receive a 10% discount. The Client may take advantage of this birthday discount in a single instalment, on all items purchased with a single receipt.

The Client may also accumulate points on purchases made by taking advantage of the birthday discount. The birthday discount can be combined with other promotions and sale discounts.

The Client also accumulates points in case of sales or promotions. The customer, therefore, may purchase goods on sale or promotion, accumulating points and enjoying the birthday discount in the period indicated above, or take advantage of the EUR 80 gift coupon also to purchase, at a discounted price (even taking advantage of the birthday discount), goods on sale or promotion.

If the Client does not make any purchases for a year, the balance of points will be reset to zero, but the card will remain valid and the Client may start to accumulate new points again.

Returns generate the debiting of points according to the same criterion as the crediting.

The JFF Card is not in any way a payment card: the points accumulated in it cannot be transferred, nor turned into cash or products.

Even in case of return of items purchased with points and birthday discounts, there will be no right to a refund of cash, but the Client will be entitled to a coupon of the same value as that returned, usable for the purchase of other items.

What happens if the JFF Card is lost or stolen?

If the JFF Card is lost or stolen, the Client shall go to any participating REPLAY STORE to request its replacement.

After checking the Client's identification data, the lost or stolen JFF Card will be voided and the Client will receive a new JFF Card.

Any promotions, discounts and points will be transferred on the new JFF Card, as configured at the time of blocking the previous JFF Card due to loss or theft.

Is it possible for the Client to cancel his/her membership to the "JUST FOR FRIENDS" initiative?

Cancellation of the Client's participation to the JUST FOR FRIENDS initiative can be submitted at any time, free of charge, by email to: customer-service@replayjeans.com.

The erasure of Client data will take place immediately and, however, no later than the maximum term of one month from the date of the request, unless the Client has subscribed to receive the newsletter. In this case, the erasure of the data will take place within one month from the date in which the Client unsubscribes from the newsletter.

As a result of the cancellation, the JFF Card may no longer be used to obtain discounts and any accumulated points will be lost.

Is it possible for REPLAY to change, suspend or interrupt the "JUST FOR FRIENDS" initiative?

REPLAY reserves the right, at any time and at its discretion, to amend these Regulations, and to suspend or terminate the "JUST FOR FRIENDS" initiative, giving appropriate notice on the website www.replayjeans.com and/or by email and/or at each participating REPLAY STORE.

Without prejudice to any other right required by law, including the right to compensation for damages, REPLAY may deactivate the JFF Card, if is used by the Client in violation of the conditions of these Regulations or in case of abusive or harmful use of the image and trademarks of REPLAY.

Last update 31 May 2019



Pursuant to European Regulations 2016/679 on the protection of personal data (GDPR), we inform you that the personal data you provide or that we may otherwise acquire at the time of signing up for the “JUST FOR FRIENDS REPLAY” initiative, will be processed in accordance with current legislation and the principles of fairness, lawfulness, transparency and protection of confidentiality provided said regulations.

Who is the Data Controller?

The Data Controller of the personal data collected is Fashion Box S.p.A. (“REPLAY”). You may contact the Data Controller via e-mail, by writing to customer-service@replayjeans.com and/or privacy@replay.it and/or by snail mail to Fashion Box S.p.A., Via Marcoai, 1 - 31011 Asolo - Hamlet Casella TV - Italy (specifying on the letter “ATTN: Data Controller”).

Which data will be collected?

Your participation to the initiative involves the use by REPLAY of personal data concerning you.

The registration requires as mandatory data the first name, surname, date of birth, and e-mail address of the Client. Non-mandatory data may be provided as follows: postal code, city, physical address, province, country and telephone number

Moreover, data related to information pertaining to the date, place, purchase method and type of apparel purchased will also be collected.

How will the data be collected?

The data will be processed using IT and/or paper means, according to a logic strictly related to the purposes listed above and adopting in any case procedures and measures to protect security and confidentiality.

For what purposes will your data be processed?

The processing of your data will have the purpose of carrying out the activities listed below:

a) issuing and activation of the JFF Card and management of the activities that cannot be exercised anonymously and necessary to allow you to enjoy and benefit from discounts and promotions, the offering and awarding of prizes, participation to the collection of points and access to other ancillary services that can be used with the Card;
b) carrying out of direct marketing activities, such as sending - also by e-mail - advertising material and communications with information and/or promotional content - including newsletters - in relation to products or services provided and/or promoted by the Data Controller or its commercial partners;

We would like to remind you, regarding the activities described in point b) that you may unsubscribe from the newsletter at any time, by clicking on the "unsubscribe" link.

Is it mandatory to provide the data?

For the purposes referred to in letter a) of the previous point, the provision of your data is optional, but it is a necessary and indispensable to issue the JFF Card: failure to provide said data, therefore, makes it impossible to obtain the Card

For the purposes referred to in letter b) of the previous point, the provision of data is optional and any refusal to provide such data and to unsubscribe from the newsletter does not affect the ability of the applicant to obtain the issuance of the JFF Card and to access the benefits related to it.

Who will have access to your data?

The processing of data will be carried out by personnel under the direct authority of the Data Controller. The data provided will not be in any case disclosed or disseminated to third parties, except to those parties authorised to access the data by law or orders of the authorities, as well as parties, including external and/or foreign parties, of which the Data Controller makes use to perform activities instrumental and/or ancillary to the management of the "JUST FOR FRIENDS" initiative and the provision of services and benefits related to it and to the set-up, management and/or submission of newsletters (if consent has been provided for it).

Your data may also be processed by IT service providers, in their capacity as Data Protection Officers even operating outside the European Union. A specific list is available, on request, by writing an email to privacy@replay.it.

REPLAY, in compliance with the regulations on the transfer of data to a non-European country, undertakes to enter into, if necessary, agreements that ensure an adequate level of protection.

How long will the data be stored?

Without prejudice to legal obligations, your data will be erased no later than the maximum term of one month effective from:

- the expiry date or cancellation of the "JUST FOR FRIENDS" initiative;
- the date in which you will unsubscribe from the newsletter (if subsequent to the expiry date or cancellation as per point above).

Therefore, after the expiry of this term, the right to access, erasure, rectification and the right to data portability can no longer be exercised.

Which rights can you exercise?

The parties to which the personal data refer may at any time exercise the rights granted to them toward the Data Controller, pursuant to the European Regulations 679/2016 (GDPR) and national legislation. In particular, they may:

a) Obtain confirmation of the existence or not of personal data concerning them, even if the data are not yet recorded, and obtain their communication in an intelligible form;

b) obtain the indication of the origin of the personal data, of the purposes and methods of the processing; of the logic applied in case of processing carried out by using electronic means and the identification details of the Data Controller;

c) obtain the updating, rectification or integration of data;

d) obtain the cancellation, transformation into anonymous form or blocking of data unlawfully processed, including data whose storage is unnecessary for the purposes for which the data were collected or subsequently processed;

e) obtain certification that the aforementioned operations were brought to the attention of parties to which the data were disclosed or disseminated, unless this requirement is not applicable or involves a manifestly disproportionate use of resources compared to the right protected;

f) oppose, in whole or in part, for legitimate reasons, to the processing of personal data concerning them, even if pertinent to the purpose of collection, and the processing of personal data concerning them for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication;

g) receive the data and those included in the application, in a structured and readable form, from a data processing device and in a format commonly used by a IT device (data portability).

In order to exercise these rights, you may directly contact the Data Controller.

May this Privacy Policy be amended?

REPLAY may amend, supplement and/or update, in whole or in part, this Privacy Policy, also in consideration of future amendments that may affect the privacy policy. It is understood that any amendment, integration, or update will be communicated to you on the website www.justforfriends.com and/or by e-mail, and/or at each participating REPLAY STORE.

Last update 31 May 2019