In a scenario that sees football as the most loved sport in the world, with over 2.5 billion fans spread across 5 continents, Replay has a 4 year sponsorship agreement with Paris Saint-Germain underway. This partnership has enabled Replay to strengthen their presence in the football world, which is founded on great passion. Paris Saint-Germain is a Parisian team, the winning symbol of a city and a country; it is the fastest growing brand in football and has an amazing international reach and global exposure.
In addition to intellectual property, marketing and digital rights, Replay and Paris Saint-Germain are working hand in hand to develop exclusive premium capsule collections, which are available via the official Paris Saint-Germain sales network and through Replay’s retail and online channels. In line with the club’s unique sponsoring approach, the partnership between the two brands will go far beyond traditional marketing rights to involve creative collaborations ranging from digital to retail experiences.