Replay becomes "Official formalwear partner" and "official denimwear partner" for the all blacks
Fashion Box, the group to which Replay belongs, has signed an agreement with New Zealand Rugby to become "Official Formalwear Partner" and "Official Denimwear Partner" of the All Blacks, All Blacks Sevens and M?ori All Blacks.
This partnership will see the Replay brand aligned with some of the world’s most prestigious rugby teams, in a move which further strengthens the brand’s connection with the world of great sporting passions.
As well as the traditional opportunities for visibility through the teams’ sporting events, the partnership between the two brands involves marketing activities to develop creative projects and the creation of a dedicated capsule collection.
Alongside the partnership with the team, Replay has also defined a dedicated agreement with Beauden Barrett, the All Blacks fly-half who was awarded World Rugby’s Player of the Year for two consecutive years. During the four-year partnership, Barrett will play a leading role in promotional activities and commercials dedicated to the brand.