AFC Ajax teams up with and is dressed by Replay: Replay new Official Sponsor for formal and fashion wear
Replay and AFC Ajax have signed a sponsorship agreement for four seasons. Replay is Official Sponsor and will design the official formal wear and fashion wear of the Ajax professional football teams. Besides a yearly new look for Ajax players, staff and board, Replay and Ajax will also introduce an exclusive Replay x Ajax collection for fans.
Matteo Sinigaglia, CEO of Fashion Box SpA, Replay’s parent company: “When we first met Ajax in our hometown Asolo, there was an instant click. Our shared passion for football, the history of the club, the current performances, their belief ‘for the future’ and their creative spirit proved to us that Ajax fits in our international partnership strategy. We look forward to show our new collections, content and distinctive approach to all the fans in The Netherlands and the rest of the world.”